Demonstrable demographics

Advertisements today are very effective because they involve a lot “hailing”. As I read through many different blogs by my classmates, I could see the impact these advertisements have on us.  In their blogs, my peers shared ideas on how we recognize the demographics that are being presented in these advertisements

The first blog that caught my attention was Karandeep’s blog ( In this blog, Karandeep mentions “Ads have a lasting effect on people and the choices they make. People choose what ideologies to follow and ultimately create their own views”. I strongly agree with Karandeep because no matter what advertisements we are exposed to, in the end of the day it’s still our choice to let it have an effect on us. In my case, I didn’t have to purchase the Drake album when I went to only purchase the FIFA 2014 game, but I listen to Drake’s music so it wasn’t just the advertisement that hailed me to but the album. If I absolutely disliked Drake’s music than no matter how many advertisements I see I wouldn’t go purchase his album.

Alana’s blog was the second blog I read that was similar to my blog ( In her blog she discusses how the ad she used for her blog featured celebrities to promote the product that was being sold to consumer. Alana mentions in her blog that “It’s obvious that Katy Perry’s success doesn’t come from a bottle of facial cleanser but Proactiv’s motives were to gain attention from Katy Perry fans”. This was very similar to the ad I choose with rapper/singer Drake being featured in soccer video games. Just as Alana says that Kerry Perry’s success isn’t based on a facial cleanser, Drake’s success isn’t based on a video game. But of course the only reasons these celebrities are in the advertisements are to attract their fans to the advertisement.

The last blog that I read that was similar to mine was Sanjeet’s blog ( In this blog, Sanjeet mentions how professional athletes are featured in advertisements to attract sport fans. The ad I chose for my blog featured professional soccer player who were playing the FIFA 2014 video games giving soccer fans the expression that they too can play just like the pros. Sanjeet’s ad has a similar approach by featuring professional NHL player in the commercial. “This commercial used a very good strategy to get its main message across by showing a professional hockey player using their product this can heavily influence hockey fans like myself to also purchase Gatorade in hopes of becoming like our NHL idols…” Many professional athletes are featured in advertisements as they attract their fans and this is exactly why the professional NHL players were featured in the ad Sanjeet choose and in the ad I choose that features professional soccer players.

*I read another blog that I thought was very interesting and I enjoyed readying even though it didn’t relate that much to my blog. Blog was by

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What the Hail?

Advertisements have been around for a very long time but nowadays I think that advertisements are much more creative as there is so much competition and products out there that strive to get our attention. The ad I choose for this blog is the FIFA 2014 commercial The commercial begins with Lionel Messi who is one of the greatest soccer players driving on a desert. Throughout the commercial we see other professional soccer players, a young girl, a guy in a hospital bed, a group of friends, etc. all playing the video game then unexpectedly the rapper Drake appears playing the video game. The commercial end with the Lionel Messi driving while everyone else is following him behind. When I first saw the commercial I kept wondering why would Drake who is a rapper, be in a soccer game commercial? It wasn’t until I went to buy the game on the first day that it was released that I realized why Drake randomly appeared in the soccer commercial. I am a fan of Drake’s, I listen to his music but I wasn’t aware his album released on the same day as FIFA 2014. I thought to myself how clever is that, that they would put two commercials in one.

This commercial used a very clever strategy. The purpose of the commercial is of course for the video game FIFA 2014 but they used a Drake (well-known rapper) to promote the video game. Drake has millions of fans, that would see the commercial and when they go out to purchase his album may also purchase the game. Or even vise-versa, if soccer fans went to buy the game would also pick up Drake’s album. Both FIFA 20114 game and Drake’s album benefits from this one commercial. They used real life people along with famous people in the video playing the video games which may give consumers the impression that you can now play soccer just as well as the pro soccer players can. “This ‘hailing’ has the effect of putting us in our place or positioning the addressee in relation to the addresser” (O’Shaughnessy & Stadler, 185). Of course not everyone that will buy the FIFA 2014 game will but the Drake’s album or vise-versa, but it lets consumers know that they are both available. People have the choice of what they want to purchase regardless of who is featured on an ad. If I didn’t like rap music and just liked soccer than I would most likely not bother buying Drake’s album. The commercial can be “hailing me into buying both of these products. “ The media work as a hailonf interpellation system…this is particulary true of television and radio, where there is often a direct address by announcers to you, the listener.” ( Media and Society: O’ Shaghnessy, Stadle. p.186).


I chose this ad because I found it to be very interesting as they put two ads into one. I personally bought the FIFA 20214 game but I also did purchased he Drake album because I also listen to his music.The commercial purpose was to hail me into buying both products. As a more soccer fan than Drake fan, It’s kind of weird how they would combine the two since Drake as nothing to do with FIFA. 

Wanted: the media that we need

When answering the question “do we want the media we get, or do we get the media want”, can have a lot of different views. As I was reading a couple of my classmate’s blog entries, I came to the conclusion that I share different opinion with them but also a lot of similar views on this topic. In my blog entry, I argued that we want the media we get. In my blog I mention how the media will show us the most interesting parts of a show, movie or even news.

I read Natalie’s blog and she states that “as an important industry in the world today, the media tries its best to supply content that will satisfy consumer demands” This is similar to what I mentioned about the popular shows we watch such as Keeping up with the Kardashians, Jersey Shore, ect. Producers cut out the part that they feel won’t satisfy the consumer and show the parts of the show that will attract viewers. (

I found Hailey’s blog to be very interesting when she talks about how reality shows have changed the way some people’s morals and values changed. “Through time we continue to watch and want more of these episodes as we find interest in the glamorous celebrity life style. This relates to our morals and values as individuals, as watching ‘perfect’ celebrities changes our perception on society”. This is why I mentioned how my 17 year old sister believes that being rich is happiness and that she wouldnt have to worry about anything on life if she was as The Kardashians.  I feel that my sister’s values, perception, morals and goals in life have changed. My sister and I watch the show together but it doesn’t change my morals and values as it changed hers. (

The last blog I read was Katie’s, and in her blog she talks about when she was younger and she was exposed to product placements and not even realizing it. “Like Spy Kids for example, and how I couldn’t even recognize the product placement when the two main characters have a device that shoots out McDonald’s for them, not even just a cheese burger but specifically a McDonalds meal”.  This is similar to what I mentioned in my blog after watching the clip in the lecture on how children don’t even realize that product placements are all around them. (

There were many different examples shared within my classmate’s blogs on how we want the media we get. We are constantly exposed to media but we choose to take the next step into spending movie or time on that specific media exposure. We can choose to ignore it or if be effected by it.

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1F25 Blog Post 2: The Media We Want?

Within our society, I believe that we more so want the media we get whether than get the media we want. The media has such a powerful influence on us that it makes us believe that what we see, hear and read is what we want.

In today’s lecture, we watched a film that really caught my attention I never realized how much children are exposed to advertisements on a daily basis. I did not grow up in the Western side of the world so it was much different for me. Growing up in Albania, as a child me and my siblings spend our day outdoors, usually playing soccer and the only TV time we got was when we watch the animated cartoon “Tom and Jerry” which aired only 20 minutes every day. I see a huge difference here on this side of the world when I babysit my niece and nephews. My sister suggests that I put on “Treehouse” for them when they wake up. Even the “Treehouse” channel now has advertisements of McDonalds and toys. As indicated in the film, children are exposed to advertisements from the moment they wake up in the morning to the moment they go to sleep. Children, parents and the rest of society is brainwashed into believing that they must buy the things shown in advertisements as if it is deviant if we don’t buy the latest electronics, toys, brands ect. We all see the effects media has on us whether we like it or not. It’s a fact that somehow media has already or will impact everyone in society. ‘Effects’ is often used scientifically to suggest there is a precise response triggered by the media: we watch something and it makes us do something. The word ‘influence’ is more useful in that it allows flexibility: we watch something and it encourages us to do or believe something” (O’Shaughnessy, Stadler, 2012, p.35). I strongly agree that we effected but also more so influenced by media into believing that what we see is what we must have/believe.

It’s not just children that are manipulated victims of media; I believe it also changed the views and goals that teens and young adults have today. There are a variety of different ‘reality’ shows that are mostly viewed by this group of people. Shows such as “Keeping up with the Kardashians, Jersey Shore, Real House Wives of Vancouver. etc.” are all meant to show viewer the real life of living a rich life, but it fails to show the actual reality. The producers pick and choose the interesting parts that they want the viewers to see. Traditionally, low culture has been denigrated as inferior and potentially damaging, and the fact that it was a product of mass media was used to disparage it,” (O’Shaughnessy, & Stadler, 2012, p. 18).  It makes the lower class or middle class citizens feel though they are less important than the upper class. My friend and I had a debate/argument with our 17 year old sisters who stated that happiness is being rich and that if they were rich they wouldn’t have to worry about anything. I believe that there are other people who believe this. If viewers were to see the ‘reality’ of some of those ‘rich’ people, they would see that it’s not as pretty as media makes it seem.

We are constantly exposed to media and want the media we get because it’s appealing to us and advertisers know exactly how to manipulate us into thinking that that’s what we want.

O’Shaughnessy, M., & Stadler, J.. (2012). Media and Society. 5th Ed. South Melbourne, Australia, Oxford University Press.

1F25 Response 1: Media Impact

After reading some of my colleagues’ blogs, I realized that many of us share similarities on mass media.


The first blog I read was Kennan Beaumont’s blog which I found to interesting.  In his blog he mentions how the media can change people’s views on others by convincing them to believe what they want them to. We both used the example of the 9/11 attack and how people started to blame one particular group of people. “Unfortunately, it seems to me that the media has persuaded many to believe that Islamic terrorists were responsible, and that all Muslims are a threat to the United States. Although some media distributors may disagree, I believe that it is completely asinine to blame an entire religious group for the actions of just a few.”( Being a Muslim myself, I was pleased to know that there people such as Kennan who do see how Muslims are targeted by the media. I strongly agree with Kennan that a religious group shouldn’t be targeted just because of someone else’s actions.


In my blog I mentioned how the media could have a positive impact on us and I used the example of how media can inform us of what is happening in the world around us. I read Jada Brown’s blog and found that we share a common opinion that without media it’s would be hard to know what is currently happening in the world. “I wouldn’t know about what’s currently going on in Syria or about natural disasters that have occurred locally and around the world, I would be clueless to what went on globally.  Life without media input would be like living trapped inside a tower without windows. Through the news and social networks I am able to gain an understanding of what goes on worldwide.” ( She makes a great point here, we would very clueless on the current events around the world without media.


I really enjoyed reading Olivia Di Bacco’s blog. She made some really keys points in her blog about how media can have an impact on us but it’s our choice on how to let media have an impact on us.” What I watch, listen to, read about and interact with has a profound effect on the way in which I view my world. But so does my past. My history. My background. My parents. My siblings. My life experiences. My dreams. My goals. My hopes. My fears. Mass media will play a role in shaping my worldview. But I refuse to let mass media define it.” ( This was Olivia’s last statement of her blog, and I strongly agree with her that there are many other factors that play a role in how we view the world.


I enjoyed reading the blogs by my peers and found them very interesting. We all agree that the media had an impact on us in some way. Not all media is meant to be negative, as mention in many blogs that media as a positive impact on us too. Whether the impact of media are negative or positive, I think we can all agree that in some way it has impacted us and it most likely will throughout our lives.


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1f25 post 1: Media Impact

Mass media has become very powerful and plays a very significant role in our daily lives worldwide. Not everyone in the world is impacted the same way by mass media. Some of us may be more impacted than others according to how we perceive it and how much mass media we are exposed to.

In some parts of the world such as in the Western side of the world, we are constantly exposed to media, whether we like it or not. In my personal experiences, mass media has had both a positive and negative impact in my life. I like knowing what is happening around the world and today we have the resources such as news, radio, social media, etc. that allow us to gain knowledge of what is going on around us. I watch the news from my home country Kosovo and it updates me with what is currently happening back home. In 1999, my family and I fled Kosovo and came to Canada due to the war between Kosovo and Serbia. At the time I was only 9 years old but I understood what was happening in my country. By watching the news and being updated on the safety of our loved ones gave me and my family a sense of relief that we had that option of seeing what is happening. This was probably one time in my life that I can remember media playing a positive role in my life. However, a time where mass media has had a negative impact on me was during 9/11. At this time when the 9/11 attacks happened, I had been living in Saskatoon, Saskatchewan for my first three years in Canada. I attended a school that didn’t have as many people from around the world and it made it difficult for me and my siblings to fit in. I was raised and am a Muslim and after the 9/11 attack, students that knew I was a Muslim were afraid to talk to me and even criticised me. It’s not fair that the media can target a certain group of people just to keep their rates up. I believe that the media played a huge part to why society became so judgemental towards Muslims around the world. The media used the words “Islam” and “terrorist” in pretty much every headline. When people hear that there has been a bombing, people picture that an Islamic terrorist did it. An example of this was when the bombing in Boston happened.  The media has the power of twisting a story to be so believable. Before knowing the facts, the media urges to sell a story to the people and goes on with saying anything.

Mass media is all around us and will only get bigger. It’s up to us to choose what we want to see, hear, read and believe. We all have our beliefs on certain things in life and I don’t believe that we should let the media change our beliefs on these things just because mass media says so. It’s our choice on what we allow ourselves to believe.